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The NovoLog Ultimate Walk to Cure Diabetes will focus national attention on the disease and provide a unique opportunity to educate the public about diabetes. An advanced telecommunications system will provide video and audio links from the ice to audiences around the world. The team's progress will be followed by satellite and available on the website - curewalk.com. These images will be spectacular.
A skilled New York based public relations firm, The Dilenschneider Group, has volunteered to help develop interest among the national media and will help arrange lecture and book opportunities once the expedition has concluded. In addition to this, The NovoLog Ultimate Walk to Cure Diabetes was a feature article in JDRF's (Juvenile Diabetes Research Foundation) Countdown magazine in February 2002.
The NovoLog Ultimate Walk to Cure Diabetes will benefit the diabetic community in several ways:
- Scientific Research
Dr. Bret Goodpaster of the University of Pittsburgh will conduct first time research on metabolism and muscle function in a diabetic. The research will occur prior to, during, and following the journey.
- Raise funds for diabetes research
An international fund raising campaign has been established. Organizations and individuals are invited to contribute to find a cure for diabetes. All money goes to JDRF/Diabetes UK - an organization established solely to search for the cure for diabetes.
- Inspire and Educate
We aim to inspire young diabetics and their families to pursue their dreams. This will occur by the completion of the trek by expedition members with diabetes. The Children's Museum ,the Pine-Richland School District, Pittsburgh Zoo and Aquarium, and the Jason Project will help educate children about diabetes and the Antarctic via the live satellite and website connections with team members throughout the trek.
Presently, organizers are actively seeking financing for the non-profit expedition through contributions from private individuals and grants from industry and foundations. All proceeds will go directly to fund research for the cure. Sponsorships and endorsements have been secured from Labwerks Interactive, Hayden Associates, The Dilenschneider Group, Briggs Pacific Industries, Pittsburgh's Children's Museum, The Pittsburgh Zoo and Aquarium, Iridium Satelite LLC, Patagonia, Mountain Dreams International, Inc., American Alpine Club and JDRF/Diabetes UK. We encourage and invite your support. Contact: rkd4th@aol.com or Richard Danforth at 412-471-1392.
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